100 Days of BMW Welt
More than 500,000 visitors

Press release, Dubai, UAE,
18 February 2008.

Within just a short time, the BMW Welt in Munich has become a popular highlight for visitors. In the first 100 days following the Opening Ceremony on 17 October 2007, more than 500,000 guests have visited the BMW Welt.

Right from the start on the opening weekend the curiosity aroused by the building’s trendsetting architecture created by Professor Wolf D. Prix and the specific exhibitions presented by BMW attracted no less than 80,000 people to the BMW Welt.

Since then, more than 15,000 have joined in guided tours of the location, all of them fully booked. To date BMW Welt was also the starting point for 25,000 visitors going on the new Plant Tour on the Production Mile in the BMW Plant next door, where some 900 units of the 3 Series come off the assembly lines every day.

140,000 guests have so far enjoyed the wide range of culinary delights offered at the three restaurants and the coffee bar in the BMW Welt. The Events Forum has attracted 10,000 guests of BMW and other organisers, and 6,000 visitors have enjoyed the panel discussions and free jazz and classic concerts with internationally renowned artists in the Double Cone. 100,000 visitors, finally, have come to the shops in the BMW Welt, buying no less than 55,000 products.

Among children and young people between 7 and 13, the Junior Campus is an absolute highlight. In all, 4,800 girls and boys have attended the workshops on the subject of mobility in the Campus Laboratory and Campus Workshops, building cars themselves in small teams. And so far 71 school classes have visited the Junior Campus, with 700 children celebrating their birthday there.

Additionally, no less than 3,500 cars have already been handed over to their owners in the Car Delivery Centre, where customers receive their new BMW, and the festive handover ceremony. With deliveries starting on 23 October 2007, both German and North American customers have been able to experience the BMW Welt. 700 customers from the USA personally picked up their new BMW at this location, at the very heart of the brand. 

Capacities are being consistently increased in 2008 to meet great demand from other markets. And so, like the ramp-up of a new model, the BMW Welt Car Delivery Centre will increase its activities step-by-step.

Maintaining a highly attractive series of open cultural events, the BMW Welt will continue to offer free jazz concerts and cultural highlights. All citizens of Munich and many tourists visiting the city will therefore have the opportunity to enjoy a highly entertaining and high-quality series of events at the BMW Welt.

New specific exhibitions, concerts, a visit to the Junior Campus or the wide range of culinary delights - there are many reasons in 2008 to visit the BMW Welt and have a great time. 
With the New BMW Museum being opened in 2008, the overall experience of the BMW Welt is being rounded off once and for all.